Pop music force Chris Cool is back with a complex new video for his infectious single “BFFF.” There were lots of twists and turns in the release of this music, and we are so happy it is finally reaching our ears. In Chris’s words:
It was a several years-long process for me between the writing of it with Colin Ratchford (Fireball Kid) back in 2023 I believe, having the demo float in the cloud for several months, losing the Ableton session, reconstructing it from the bounce of the demo i found in my email, and then re-recording it with Seamus (@mememeseamus) in January 2025, working on the mix for several months and then this video. Now it’s like okay onto the next one!
Here is how the surreal, sexy, dimensional fever dream of a video, created in collaboration with Lyana Leblanc (@tunedamour) and Ash Hurbe (@ash.hrb_), came together:
Initially, I just wanted some quick visuals to go with the track release, but then we started brainstorming and the idea of Luke Warm, a character that had been existing in my head for a few years as well as an embodiment of Chris’ darkness and daring side came in the mix and with literally a zero dollar budget but a lot of patience, vision and drive, we shot these images in my tiny Quebec City apartment. Then I obviously got carried away as usual and decided to deconstruct the locations and put them back together in a 3D space in After Effects, to really hone into the surrealist, lucid dream aspect of the project.
Watch the video for “BFFF” after the jump!
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